Western Union Back-To-School Promotion
The Western Union Back-To-School campaign has so far been one of our most interesting campaigns. With the client’s objective being to create awareness and trigger curiosity for offline lead generation and sale, we had to find a way to balance the client’s need(s) with our inability to follow digital marketing best practise 100%.
Though challenging at the beginning, we were able to find a balance. At the end of the campaign, the client’s offline enquiries and conversion saw so much significant increase that in December of that same year, they came calling again.